AI Buyer Visibility for Food & Drink Suppliers
Visible.
Verified.
Shortlisted.

Known Entity helps food & drink suppliers increase their visibility when buyers use AI to discover, research and shortlist potential suppliers.

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Free AI Buyer Visibility Score

Are you making the AI shortlist?

Tell us your company name and website and we run the fixed panel of buyer questions for your supplier category, the same questions for every business in that category (ingredients, packaging, equipment, co-manufacturing and so on), across ChatGPT, Claude, Gemini and Perplexity.

You receive your AI Buyer Visibility Score out of 100 and the rate behind it: how often you were named, whether you were recommended or only mentioned, whether AI describes you accurately, which competitors were named instead, and where you sit against other suppliers in your category. Emailed the next working day.

Get your free score

No meeting required. No obligation.

94%
of B2B buyers use AI in their buying process
Forrester, 2026
>50%
say GenAI led them to consider more or different vendors
Forrester, 2025
95%
of winning vendors were already on the Day One shortlist
6sense, 2025
61%
of the buying journey is complete before first seller contact
6sense, 2025

What We Deliver

Known Entity helps food & drink suppliers improve how they appear when buyers use AI to discover, research and compare potential suppliers.

Get my free score How it works

Visible

Are you being found for the right buyer questions?

We measure whether your business appears when buyers ask AI for suppliers with your products, capabilities, certifications and expertise — not just when they search for you by name.

Verified

Does AI understand your business accurately — and can it support what it says?

We help ensure the important facts about your business are clear, current and supported by credible evidence, from products and capabilities to certifications, applications and sectors served.

Shortlisted

When AI recommends potential suppliers, are you one of them?

Visibility only matters if it leads to consideration. We work to improve the signals and information AI systems use when deciding which suppliers to include in relevant buyer recommendations and shortlists.

Being visible isn't enough. The goal is to be understood, trusted and shortlisted when the right opportunity arises.

Real audit finding

100% known. 19% discovered.

In one real AI Buyer Visibility Audit, an established food ingredients supplier was recognised consistently when searched by name, but appeared far less often when buyers asked AI to recommend suppliers without naming the company.

100%
Branded recognition
19%
Unbranded visibility
27
Missed supplier opportunities

Being known by AI is not the same as being chosen by AI.

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Based on a real Known Entity baseline audit. Results shown before any optimisation work was carried out.

The Challenge

The supplier shortlist is forming before you know the opportunity exists

Procurement, NPD, technical, operations and manufacturing teams are increasingly using AI to research markets, identify potential suppliers, compare capabilities and check credentials. AI can produce an initial list of potential suppliers in seconds.

If your business isn't being found for the right questions, or AI doesn't understand your capabilities well enough to recommend you, you risk being left off the shortlist before your sales team even knows an opportunity exists.

  • Being a good supplier doesn't guarantee that AI will find you.
  • Being found doesn't guarantee that AI will understand or verify what makes you relevant.
  • The commercial goal is to be shortlisted for the opportunities you are genuinely equipped to win.

That's the AI Buyer Visibility problem Known Entity is built to solve.

A buyer might ask:

"Which UK glass packaging suppliers can handle shorter production runs?"

"Which ingredient suppliers can provide natural colours for beverage applications?"

"Which UK co-packers have the capability to manufacture ambient snack products?"

AI can produce an initial list of potential suppliers in seconds. Are you on it?
Who This Is For

Built for suppliers to food & drink manufacturers

Known Entity works with suppliers to food & drink manufacturers and producers, helping them get found, understood and shortlisted when procurement, NPD, technical and operations teams use AI to research potential suppliers.

Suppliers across the food & drink supply chain

Packaging, ingredients, equipment, processing, co-manufacturing and logistics businesses whose capabilities need to be found and understood by the teams choosing suppliers.

Businesses with expertise worth finding

Suppliers with specialist products, technical capabilities, certifications or sector experience that set them apart. You have something buyers need. We help AI understand where your business fits and why it belongs on a relevant shortlist.

Commercial and marketing teams looking to grow

Founders, MDs, commercial leaders and marketing teams who want to understand how AI presents their business, which competitors appear instead, and how to improve their chances of making the shortlist.

Not sure where you stand? Get your free AI Buyer Visibility Score.

No meeting required. No obligation.

Our Methodology

The AI Authority Ladder™

Our five-stage approach helps food & drink suppliers improve their AI Buyer Visibility: understanding where they stand today, making their capabilities clearer, strengthening the evidence behind their claims and measuring progress over time.

Click each stage to explore →

Are you appearing in the questions that matter to your buyers?

Our AI Buyer Visibility Audit tests relevant supplier-search questions across ChatGPT, Claude, Gemini and Perplexity. We assess whether your business is found, recommended and described accurately, and which competitors appear alongside or instead of you.

You receive a clear starting point and a prioritised plan for improvement.

Can AI understand what you supply and where you fit?

We build EntityCore™, a structured record of your business designed to make your products, capabilities, certifications, applications and sectors served easier for AI to interpret.

It brings the important facts together so AI has a clearer basis for matching your business to relevant buyer requirements.

Is there credible evidence behind what AI says about you?

We connect important business claims to supporting sources, including certification bodies, accreditation registers, trade associations and relevant industry coverage.

We also identify gaps in that evidence and brief your PR or marketing partners on opportunities to strengthen it.

Are you staying visible, accurately represented and competitive?

Through EntityWatch™, we review your business information and repeat AI visibility checks each month. We track changes in how often you appear, whether the facts are accurate and which competitors are gaining attention.

This helps us identify what needs updating and where to focus the next improvements.

Will your information support the next stage of AI buying?

As buyer agents develop, they are likely to use supplier information to check capabilities, compare specifications and initiate enquiries.

EntityCore™ is designed with those uses in mind, so the structured, supported information you build today provides a foundation for future buying interactions.

What We Do

A practical programme to improve your AI Buyer Visibility

We help food & drink suppliers understand how AI sees their business, improve the information and evidence behind that picture, and measure whether they are appearing in relevant buyer recommendations.

AI Buyer Visibility Audit

Find out where you stand and what needs to change.

We test questions buyers might ask when searching for suppliers with your products and capabilities across ChatGPT, Claude, Gemini and Perplexity.

You receive a clear assessment of how often you appear, whether you are recommended or shortlisted, how accurately you are described and which competitors appear instead, with prioritised recommendations for improvement.

EntityCore™ Build

Make your capabilities easier for AI to understand.

We create a structured record of your business, bringing together your products, capabilities, certifications, applications and sectors served.

EntityCore™ presents those facts in a form AI systems can interpret, with supporting sources that help establish where your business fits buyer requirements.

Evidence & Industry Credibility

Give AI stronger evidence to support its recommendations.

We identify the independent sources that support your expertise and credentials, including certification registers, trade associations, industry directories and relevant trade coverage.

We highlight gaps and develop a focused brief for your PR or marketing partners to strengthen that evidence through appropriate listings and coverage.

Positioning for Buyer Questions

Make it clear why your business belongs on the shortlist.

We help translate your technical expertise and commercial strengths into clear answers to the questions buyers ask.

From product applications and production capabilities to certifications and specialist requirements, we sharpen how your business explains what it offers, who it serves and where it is a strong fit.

EntityWatch™ Monitoring & Improvement

Track what changes and keep your information current.

We repeat AI visibility checks each month, review the accuracy of your business information and track your presence alongside competitors.

You receive a clear view of progress, emerging gaps and recommended actions to improve your visibility and relevance over time.

What You Get

Clear findings. Practical improvements. Ongoing measurement.

Each stage delivers something you can review and use, from understanding your current AI Buyer Visibility to improving your business information and tracking what changes.

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AI Buyer Visibility Audit

Assessment across ChatGPT, Claude, Gemini and Perplexity using relevant buyer questions
A baseline showing how often your business is found, recommended or shortlisted
Review of how accurately AI describes your products, capabilities and credentials
Comparison with the competitors appearing for the same questions
Prioritised recommendations showing what to improve first

EntityCore™ Build & Supporting Evidence

A structured business record hosted at your own subdomain
Clear information covering your products, capabilities, certifications, applications and sectors served
Supporting sources linked to important business claims
An evidence review identifying gaps and opportunities to strengthen independent credibility
A focused brief for your PR or marketing partners
A repeat visibility assessment after the build to measure changes against your starting point

EntityWatch™ Monitoring & Improvement

Monthly AI Buyer Visibility report covering your presence, recommendations and factual accuracy
Competitor comparisons showing who appears for relevant buyer questions
Review and updates to keep your EntityCore™ information current
Recommendations for two to four articles each month, focused on relevant buyer questions and information gaps, for your team or PR agency to write and publish.
A monthly review of findings and priorities for the next month

Investment Guide

Stages 1–3: Discover, Structure & Verify

£6,000 setup

Includes the AI Buyer Visibility Audit, EntityCore™ Build and supporting evidence work. Audit delivered in two weeks, with the build taking four to six weeks, subject to timely access to business information and approvals.

Stage 4: EntityWatch™

£1,500–£3,000 per month

Ongoing monitoring, information updates and improvement work, with scope agreed to suit your business. Twelve-month minimum term.

Stage 5: Agent Readiness

Built into EntityCore™

Your structured business record provides a foundation for future interactions with buyer agents. Any additional integrations or transaction services would be scoped and agreed separately.

Every engagement begins with the audit. We agree the deliverables and fees upfront, and explain where further work is likely to add value.

Future-proofing

Built for today's AI search. Ready for tomorrow's buyer agents.

Today, buyers are using AI to discover, research and compare potential suppliers.

As AI takes on more of the buying process, those systems are likely to move beyond recommending suppliers to checking capabilities, comparing specifications, requesting information and initiating commercial enquiries.

The same structured, verified information that helps AI find, understand and shortlist your business today provides the foundation for those future interactions.

EntityCore™ is designed with that shift in mind — so the work you do to improve AI Buyer Visibility today continues to create value as AI buying evolves.

The Team

Who you will be working with

Known Entity.ai is led by two co-founders who combine decades of commercial and brand experience with business analyst, project management and AI expertise.

Helenor Rogers, CEO and Co-Founder of Known Entity.ai

Helenor Rogers

CEO & Co-Founder

Helenor brings over 20 years of strategic marketing experience across global FMCG brands, B2B, professional services and high-consideration sectors, with deep expertise in brand positioning, market research and customer insight. She leads client delivery, the AI Buyer Visibility Audit working session, PR partner relationships and the evidence and industry credibility work.

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Mike Rogers, CTO and Co-Founder of Known Entity.ai

Mike Rogers

CTO & Co-Founder

Mike combines technical AI expertise with a business analyst background across compliance, facilities management and professional services. Expert in how AI systems crawl, index and cite content. Leads the technical delivery of EntityCore™ and the measurement infrastructure that tracks AI Authority over time.

Connect on LinkedIn
Resources

Latest thinking

Insight, analysis and frameworks on AI Authority, agentic commerce and the future of B2B buying.

White Paper

The Invisible Shortlist

B2B buyers are completing most of their research before they contact a supplier. AI platforms are the starting point. The case for AI Authority as the critical competitive battleground.

Download the white paper → GEO / AEO

How AI bots actually work, and why most businesses get it wrong

A plain-English explanation of what happens when ChatGPT, Claude, Perplexity and Gemini answer a question about your business.

Read the article → Free Tool

AI Readability Checker

Paste your press release, blog post or article and get an instant score on how well AI agents can read, extract and cite your content.

Try it free →
View all resources
Get Started

Get your free AI Buyer Visibility Score

A free read of where you stand today. Tell us your company name and website and we run the fixed panel of buyer questions for your supplier category, the same questions for every business in that category (ingredients, packaging, equipment, co-manufacturing and so on), across ChatGPT, Claude, Gemini and Perplexity. You receive your AI Buyer Visibility Score out of 100 and the rate behind it: how often you were named when buyers asked for suppliers like you, whether you were recommended or only mentioned, whether AI describes you accurately, which competitors were named instead, and where you sit against other suppliers in your category. Emailed the next working day. No meeting required. No obligation.

The AI Buyer Visibility Audit is the formal starting point for every engagement, but we are always happy to have an initial conversation first. In many cases the free Score is enough to tell you whether this matters for your business.

Book a CallSchedule a conversation with Helenor hello@knownentity.aiEmail us directly WhatsApp+44 7411 934700

Request your free AI Buyer Visibility Score

Tell us your company name and we will show you how often you are found, recommended or shortlisted, whether AI describes you accurately, and which competitors appear instead.