AI Readability Checker
Paste your press release, blog post or article and get an instant score on how well AI agents can read, extract and cite your content. Nine checks across structure, credibility and discoverability.
What it checks
- Answer-first structure that AI agents can extract directly
- Self-contained paragraphs that work when pulled out of context
- Descriptive headings that match how people prompt AI
- Source attribution and statistics that boost citation potential
- Named entity clarity for accurate knowledge graph representation
- Plain language scoring to flag marketing jargon AI ignores
The Invisible Shortlist
B2B buyers are completing most of their research before they contact a supplier. AI platforms are increasingly the starting point. This white paper makes the case for AI Authority as the critical competitive battleground in modern buying.
What this paper covers
- The invisible buying decision: how research happens before first contact
- How buyers use AI platforms to research and shortlist suppliers
- What builds trust in AI knowledge systems
- What AI Authority means and how it is measured
- The AI Authority Ladder: a practical framework for action
- The compounding advantage of acting now
Latest from the blog
View all28 May 2026
Google just published its AI search playbook. Read it carefully, then read between the lines.
Google has set out how it wants you to optimise for AI Overviews and AI Mode, and most of the advice is sound. But it is advice about Google's surface, written by the company with the most to lose from the idea that search has changed. Your buyers are increasingly asking elsewhere. This article explains what Google's guidance gets right, what it leaves out, and why marketing teams need an expert read across every platform.
Read more10 May 2026
How should B2B suppliers prepare for agentic commerce?
McKinsey QuantumBlack published the agentic commerce automation curve in January 2026, projecting AI agents will mediate $3 trillion to $5 trillion of global consumer commerce by 2030. The framework describes six levels of buyer delegation. This article applies the supplier-side lens: at each level, what does a B2B business need to be discoverable, trusted and transactable enough to be cited, recommended and selected by AI agents acting on behalf of buyers.
Read more28 April 2026
How AI bots actually work, and why most businesses get it wrong
A plain-English explanation of what happens when ChatGPT, Claude, Perplexity and Gemini answer a question about your business, and what it means for how you should be preparing.
Read more10 April 2026
Your AI visibility score means nothing without a plan to fix it
A growing number of tools can now tell you whether your business appears in AI-generated answers. But knowing the score is only the beginning. Here is what to do when the results confirm what you feared.
Read more7 April 2026
How to write blog posts and press releases that AI agents can find, extract and cite
94% of B2B buyers now use AI during their purchasing process, but McKinsey found that your website accounts for just 5 to 10% of what AI references. This guide covers the practical principles for writing blog posts and press releases that work for both human readers and AI agents, based on peer-reviewed research from Princeton University, Forrester and others.
Read more12 March 2026
HubSpot's acquisition of xFunnel validates the AEO category
HubSpot has moved to embed Answer Engine Optimisation into Marketing Hub. Here is what it means for B2B marketers, why the measurement layer is becoming table stakes, and why the implementation gap is now the real opportunity.
Read moreFree tools
AI Readability Checker
Paste your press release, blog post or article and get an instant score on how well AI agents can read, extract and cite your content. Nine checks across structure, credibility and discoverability.
What it checks
- Answer-first structure that AI agents can extract directly
- Self-contained paragraphs that work when pulled out of context
- Descriptive headings that match how people prompt AI
- Source attribution and statistics that boost citation potential
- Named entity clarity for accurate knowledge graph representation
- Plain language scoring to flag marketing jargon AI ignores
White Papers and Guides
The Invisible Shortlist
B2B buyers are completing most of their research before they contact a supplier. AI platforms are increasingly the starting point. This white paper makes the case for AI Authority as the critical competitive battleground in modern buying.
What this paper covers
- The invisible buying decision: how research happens before first contact
- How buyers use AI platforms to research and shortlist suppliers
- What builds trust in AI knowledge systems
- What AI Authority means and how it is measured
- The AI Authority Ladder: a practical framework for action
- The compounding advantage of acting now
All articles
28 May 2026
Google just published its AI search playbook. Read it carefully, then read between the lines.
Google has set out how it wants you to optimise for AI Overviews and AI Mode, and most of the advice is sound. But it is advice about Google's surface, written by the company with the most to lose from the idea that search has changed. Your buyers are increasingly asking elsewhere. This article explains what Google's guidance gets right, what it leaves out, and why marketing teams need an expert read across every platform.
Read more10 May 2026
How should B2B suppliers prepare for agentic commerce?
McKinsey QuantumBlack published the agentic commerce automation curve in January 2026, projecting AI agents will mediate $3 trillion to $5 trillion of global consumer commerce by 2030. The framework describes six levels of buyer delegation. This article applies the supplier-side lens: at each level, what does a B2B business need to be discoverable, trusted and transactable enough to be cited, recommended and selected by AI agents acting on behalf of buyers.
Read more28 April 2026
How AI bots actually work, and why most businesses get it wrong
A plain-English explanation of what happens when ChatGPT, Claude, Perplexity and Gemini answer a question about your business, and what it means for how you should be preparing.
Read more10 April 2026
Your AI visibility score means nothing without a plan to fix it
A growing number of tools can now tell you whether your business appears in AI-generated answers. But knowing the score is only the beginning. Here is what to do when the results confirm what you feared.
Read more7 April 2026
How to write blog posts and press releases that AI agents can find, extract and cite
94% of B2B buyers now use AI during their purchasing process, but McKinsey found that your website accounts for just 5 to 10% of what AI references. This guide covers the practical principles for writing blog posts and press releases that work for both human readers and AI agents, based on peer-reviewed research from Princeton University, Forrester and others.
Read more12 March 2026
HubSpot's acquisition of xFunnel validates the AEO category
HubSpot has moved to embed Answer Engine Optimisation into Marketing Hub. Here is what it means for B2B marketers, why the measurement layer is becoming table stakes, and why the implementation gap is now the real opportunity.
Read more5 March 2026
What AI actually thinks your business is — and how to find out
A practical guide to running your own informal AI audit — the questions to ask, what the answers reveal, and what to do next.
Read more