The terms that govern your use of this website and any engagement with Known Entity.ai. Written in plain English so you actually know what you are agreeing to.
Last updated: 30 April 2026These terms apply to your use of knownentity.ai and to any engagement you have with us for the consultancy services described on the site. By using the site or engaging us, you agree to these terms. If you do not agree, please do not use the site.
Known Entity.ai is a trading brand of WorkSpot Ltd, a company registered in England and Wales under company number 12913890, with its registered office at Lechoix, The Bayle, Folkestone CT20 1SQ. All contracts, invoices, payments and legal communications are with WorkSpot Ltd. References to “we”, “us” and “our” mean WorkSpot Ltd trading as Known Entity.ai. References to “you” and “your” mean the website visitor or the client engaging our services.
For substantial engagements, these website terms are supplemented by a written Statement of Work or proposal issued by WorkSpot Ltd. If anything in those documents conflicts with these website terms, the Statement of Work wins.
You may use the website to learn about our services, read our published content, complete enquiry forms, and book a discovery call. In return, you agree:
The site is provided as it is. We work hard to keep it accurate and available, but we cannot guarantee uninterrupted access or that every detail is current at the moment you read it.
Our services are described on the site and quoted on request. The standard engagement model is:
Each paid engagement begins with a written proposal or Statement of Work setting out the scope, deliverables, fees, timing and any specific terms that apply. The engagement begins when you confirm acceptance of that document in writing (email is fine).
All fees are quoted in pounds sterling (GBP) and exclude VAT. WorkSpot Ltd is VAT-registered (registration number GB 423 9997 50), and VAT is added at the prevailing UK rate. All invoices are issued by WorkSpot Ltd and are payable to WorkSpot Ltd. Bank details and the WorkSpot Ltd VAT registration number appear on each invoice.
Unless agreed otherwise:
Late payment may incur statutory interest under the Late Payment of Commercial Debts (Interest) Act 1998 and a reasonable recovery cost. We reserve the right to suspend ongoing work if invoices are materially overdue.
Deliverables are described in the Statement of Work for each engagement. We aim to deliver to the agreed timeline; where unforeseen circumstances arise, we will tell you promptly and agree a revised plan.
You are responsible for providing the inputs we reasonably need: stakeholder access, sign-off on key decisions, factual information about the business, and timely review of drafts. Where input is delayed, the timeline shifts accordingly.
Deliverables are deemed accepted seven days after delivery unless you raise specific written concerns within that window.
The methodologies, frameworks, templates, processes and underlying tooling we use to deliver our work, including the AI Authority Ladder™ and the EntityCore™ framework and schema, are and remain the intellectual property of WorkSpot Ltd.
Subject to full payment of fees, you receive a perpetual, worldwide, non-exclusive licence to use the specific deliverables we produce for you (your audit report, your EntityCore™ content, your monthly reports) for your own commercial purposes.
You retain all rights in the materials and information you provide to us. We will use those only for the purposes of the engagement, except as expressly set out in clause 6.2 below.
We may, with your prior written agreement, refer to our work for you in case studies and credentials. We will not disclose commercially sensitive details without that agreement.
EntityCore™ is a structured knowledge graph we build and host on your behalf. It contains two distinct layers, each owned by a different party:
The combined output (your business information rendered through our framework) is the EntityCore™ itself. Both parties retain a perpetual, worldwide, non-exclusive licence to use this combined output after the engagement ends, on the following terms:
This arrangement is set out clearly here so that there is no ambiguity. By engaging us, you agree to it. If you require a different arrangement (for example, full transfer of the EntityCore™ framework to you on termination), we are happy to discuss it as part of the Statement of Work; this typically involves a separate licensing fee.
We treat all non-public information shared with us during an engagement as confidential. We will not disclose it to anyone outside our team and our trusted service providers, except where required by law. This obligation continues after the engagement ends.
If a more formal NDA is required, we are happy to sign one before substantive discussions begin.
How we handle personal data is described in our Privacy Policy. Where we process personal data on your behalf as part of an engagement, we will agree appropriate data processing terms in the Statement of Work.
We warrant that we will deliver our services with reasonable skill and care, in accordance with industry standards for specialist AI Authority consultancy.
We do not warrant any specific commercial outcome. AI Authority is influenced by many factors outside our control, including the behaviour of third-party AI platforms, the quality of source materials we are given, and broader market dynamics. We will deliver the work properly; we cannot guarantee that any particular client will appear in a particular AI answer.
Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be limited.
Subject to that, our total aggregate liability arising out of or in connection with any engagement is capped at the fees you have paid us under that engagement in the twelve months immediately preceding the event giving rise to the claim.
We are not liable for any indirect or consequential loss, loss of profits, loss of revenue, loss of business opportunity, loss of goodwill, or loss arising from third-party AI platform changes or unavailability.
Either party may terminate an engagement on 30 days' written notice, except where the Statement of Work specifies a longer notice period (such as the twelve-month minimum term on retainers).
Either party may terminate immediately for material breach not remedied within 14 days of written notice, or for insolvency.
On termination, you remain liable for fees properly accrued up to the date of termination, and we will deliver any work in progress to a sensible stopping point.
If something goes wrong, please tell us first. The vast majority of issues are best resolved by a direct conversation with the team that has been working with you. Email hello@knownentity.ai in the first instance.
These terms are governed by the laws of England and Wales. Any dispute that cannot be resolved between us will be subject to the exclusive jurisdiction of the courts of England and Wales.
Questions about these terms? Email us at hello@knownentity.ai.