When buyers ask ChatGPT, Perplexity or Google AI about your industry, are you in the answer? Known Entity ensures you are — accurately, consistently, and credibly.
Today's buyers conduct the majority of their research independently, long before they contact a supplier. AI platforms are increasingly the starting point for that research — synthesising answers from sources they have learned to trust.
If your organisation does not feature in those answers, you are not on the shortlist. You may not even be in consideration. This is not a future risk. It is happening now, across every sector.
The good news is that AI Authority can be built deliberately and systematically. The organisations acting now will compound a meaningful advantage. Known Entity exists to make that happen.
Find Out Where You Stand"We exist for the organisation that has decades of expertise but zero presence in the answers AI is giving its future customers right now."
The Known Entity Positioning StatementFour structured rungs. Each one builds on the last. Together they transform your AI visibility from absent to authoritative.
A full audit of how your organisation currently appears across all major AI platforms. Citation frequency, sentiment, entity definition, competitive positioning, and technical accessibility — all documented and baseline-scored.
A structured, AI-optimised knowledge base hosted at your subdomain. Written specifically for AI extraction: complete answers, question-first structure, deep topical coverage. No web agency access required — just one DNS record.
AI systems trust content that third parties also trust. We build your external citation graph through trade press, expert bylines, review platforms, industry bodies, and LinkedIn authority — every placement tracked as a potential AI citation source.
Monthly prompt audits across all AI platforms. Citation frequency, share of voice, sentiment, and AI referral traffic tracked over time. A clear monthly report so you always know where you stand and what is improving.
We work with businesses, brands and individuals who want to control how they show up in AI-generated answers.
Systematic prompting across all major AI platforms using the questions your audiences genuinely ask. Full written report with baseline scores, competitive positioning, and a prioritised roadmap.
A standalone, AI-optimised content architecture that establishes your topical authority. Hosted at your subdomain. No disruption to your existing website or infrastructure.
Strategic placement in the publications, platforms and directories that AI systems draw from. Every piece of third-party coverage is a potential AI citation — we make sure it works that way.
Strategic messaging guidance so AI presents you accurately and on your terms. Particularly valuable for brands going through repositioning, who need AI to reflect who they are now.
Monthly AI Visibility Reports tracking citation frequency, share of voice, and competitive positioning across all platforms. Clear evidence of progress, month on month.
For PR agencies wanting to add AI visibility to their client offering. White-label reporting, joint client engagements, and strategic guidance on the AI citation value of earned media.
Every Known Entity engagement follows the same structured sequence. Audit first. Build second. Compound from there.
We establish exactly where you stand today — across every major AI platform, against your competitors.
We define your entity — what AI should know about you, what you stand for, and what topics you own.
We build your knowledge base and earned media programme, systematically growing your citation graph.
We track progress monthly and refine the strategy so every month compounds on the last.
AI systems do not simply trust what an organisation says about itself. They look for corroboration from sources they have independently learned to consider authoritative — trade publications, industry bodies, review platforms, expert directories.
This is earned media: coverage your organisation has earned through genuine expertise and credibility, not paid for and not self-published. In an AI-driven search environment, its value has increased substantially. Every piece of genuine third-party coverage is a potential AI citation source.
Known Entity treats earned media as a strategic programme, not a series of one-off activities. We identify the publications and platforms that carry most weight with AI systems in your sector, then build and track a targeted outreach programme.
Coverage in publications AI has learned to trust as authoritative sources for your industry.
Attributed thought leadership that builds individual and organisational authority signals.
Third-party validation that AI systems treat as corroborating evidence of credibility.
Association memberships, accreditations and body citations that carry significant AI trust weight.
The starting point is always the AI Visibility Audit. Three to four weeks. A precise, documented picture of your current AI Authority, your competitive positioning, and the priority areas for improvement.
We are happy to have an initial conversation before you commit. In many cases we can give you a sense of where you stand simply by running your organisation through the major AI platforms in advance of a call.