AI Buyer Visibility for Food & Drink Suppliers
Visible.
Verified.
Shortlisted.

Known Entity helps food & drink suppliers increase their visibility when buyers use AI to discover, research and shortlist potential suppliers.

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Free AI Buyer Visibility Score

Are you making the AI shortlist?

Tell us your company name and we'll test a sample of the questions buyers might ask when looking for suppliers like you across ChatGPT, Claude, Gemini, Perplexity and Copilot.

We'll show you how often you're found, how often you're recommended or shortlisted, whether AI understands your business accurately, and which competitors are appearing instead of you.

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No meeting required. No obligation.

94%
of B2B buyers use AI in their buying process
Forrester, 2026
>50%
say GenAI led them to consider more or different vendors
Forrester, 2025
95%
of winning vendors were already on the Day One shortlist
6sense, 2025
61%
of the buying journey is complete before first seller contact
6sense, 2025

What We Deliver

Known Entity helps food & drink suppliers improve how they appear when buyers use AI to discover, research and compare potential suppliers.

Visible

Are you being found for the right buyer questions?

We measure whether your business appears when buyers ask AI for suppliers with your products, capabilities, certifications and expertise — not just when they search for you by name.

Verified

Does AI understand your business accurately — and can it support what it says?

We help ensure the important facts about your business are clear, current and supported by credible evidence, from products and capabilities to certifications, applications and sectors served.

Shortlisted

When AI recommends potential suppliers, are you one of them?

Visibility only matters if it leads to consideration. We work to improve the signals and information AI systems use when deciding which suppliers to include in relevant buyer recommendations and shortlists.

Being visible isn't enough. The goal is to be understood, trusted and shortlisted when the right opportunity arises.

The Challenge

The supplier shortlist is forming before you know the opportunity exists

Procurement, NPD, technical, operations and manufacturing teams are increasingly using AI to research markets, identify potential suppliers, compare capabilities and check credentials. AI can produce an initial list of potential suppliers in seconds.

If your business isn't being found for the right questions, or AI doesn't understand your capabilities well enough to recommend you, you risk being left off the shortlist before your sales team even knows an opportunity exists.

  • Being a good supplier doesn't guarantee that AI will find you.
  • Being found doesn't guarantee that AI will understand or verify what makes you relevant.
  • The commercial goal is to be shortlisted for the opportunities you are genuinely equipped to win.

That's the AI Buyer Visibility problem Known Entity is built to solve.

A buyer might ask:

"Which UK glass packaging suppliers can handle shorter production runs?"

"Which ingredient suppliers can provide natural colours for beverage applications?"

"Which UK co-packers have the capability to manufacture ambient snack products?"

AI can produce an initial list of potential suppliers in seconds. Are you on it?
Future-proofing

Built for today's AI search. Ready for tomorrow's buyer agents.

Today, buyers are using AI to discover, research and compare potential suppliers.

As AI takes on more of the buying process, those systems are likely to move beyond recommending suppliers to checking capabilities, comparing specifications, requesting information and initiating commercial enquiries.

The same structured, verified information that helps AI find, understand and shortlist your business today provides the foundation for those future interactions.

EntityCore™ is designed with that shift in mind — so the work you do to improve AI Buyer Visibility today continues to create value as AI buying evolves.

Who This Is For

Built for suppliers to the food and drink industry

Known Entity.ai works with suppliers to the food and drink industry - the packaging, ingredients, equipment, processing and logistics businesses that sell into it, and the producers and brands that supply them - where being discovered and trusted by buyers using AI tools matters to commercial outcomes.

Established suppliers to food and drink

Typically £20M+ turnover, with real expertise and a track record. You have something worth being known for; the question is whether AI knows it yet.

Brands with reputation at stake

Businesses where how AI describes you affects commercial outcomes: certification and provenance claims, allergen and food-safety credentials, and the facts a buyer checks before they will specify you.

Decision makers ready to act

MDs, marketing directors, founders, and commercial leaders who can move on a strategic priority. This works best when the decision maker is in the room.

Not sure if this applies to you? Book a call. We will tell you honestly if we think we can help.

Our Methodology

The AI Authority Ladder™

Our proprietary five-stage methodology takes businesses from invisible to appropriately and strategically cited, then ready for agentic commerce.

Click each stage to explore →

Can AI find you? Delivered as the AI Authority Audit: systematic buyer-intent prompt audits across ChatGPT, Perplexity, Claude, Gemini and Copilot, scored on nine dimensions and benchmarked against named competitors. Citation baseline, share of voice, and the entity definition of what AI currently thinks you are.

Can AI understand you? Delivered as the EntityCore™ Build. The per-client agent front door: a hosted, agent-readable canonical record served at the client's own subdomain via a dedicated MCP endpoint, with provenance on every claim.

Can AI prove what you claim? Delivered as the Authority and Evidence Layer: every material claim connected to a source a machine can follow, from accreditation registers and certification bodies to Companies House, trade bodies and trade press. We brief the citation strategy; the client's PR partners deliver the placements.

Can that understanding remain accurate? Delivered as EntityWatch™, the monthly subscription. The canonical record is a living document: ongoing editorial review, monthly AI prompt audits, citation tracking and competitor share-of-voice analysis. The trust signal degrades without it.

Can AI do business with you? Built into the EntityCore™ architecture and included at no separate charge. It routes structured agent requests to the client's commerce systems with attribution tokens, and activates as buyer agents settle on transaction protocols.

What We Do

A complete AI Authority programme

Known Entity.ai exists to help organisations build credibility and authority within AI knowledge systems to facilitate greater commercial success.

AI Authority Audit

Systematic prompting across all major AI platforms using the questions your buyers genuinely ask. Full report with baseline scores, competitive positioning, and prioritised roadmap.

EntityCore™ Build

EntityCore™: a structured, AI-optimised source of truth explaining who you are, what you do, who you serve, and where your credibility is independently supported.

Earned Media Strategy

Strategic placement in the publications, platforms and directories that AI systems draw from. Every piece of third-party coverage is a potential AI citation source.

Brand Positioning for AI

Strategic messaging so AI presents you accurately and on your terms. We incorporate customer insight and competitive intelligence so AI agents understand where you are the best option.

Ongoing Measurement

Monthly AI Authority Reports tracking citation frequency, share of voice, and competitive positioning across all platforms. Clear evidence of progress, month on month.

Marketing Agency Partnership

For marketing agencies, PR firms, SEO specialists and digital consultancies whose clients are asking about AI visibility. A referral partnership: you introduce the client and earn a referral fee, we deliver under our own name, and we never approach your clients directly.

What You Get

What actually lands in your inbox

Every engagement produces tangible, documented outputs. Here is what you walk away with at each stage.

AI Authority Audit

Complete audit report across ChatGPT, Perplexity, Claude, Gemini and Copilot
Citation baseline score and share of voice against named competitors
Entity definition document: what AI currently thinks you are
Prioritised roadmap with specific, actionable recommendations

EntityCore™ Build

EntityCore™: your complete, AI-optimised knowledge graph at a client subdomain
20-40 topic clusters with fully written, AI-extractable content
Every claim published in a form a machine can read and check
Post-build AI visibility re-test confirming discoverability

EntityWatch™

Monthly AI Authority Report with citation tracking and share of voice
2-4 new knowledge graph articles per month
Earned media outreach targeting 2-4 placements
Strategy review call and next-month content brief

Investment Guide

Setup: Stages 1 to 3

£5,500

A single fee covering the AI Authority Audit, the EntityCore™ Build and the Authority and Evidence Layer. Audit delivered in 2 weeks; build in 4 to 6 weeks.

Stage 4: EntityWatch™

£1,500 to £3,000 / month

EntityWatch™ on a twelve-month minimum term. The compounding layer.

Stage 5: Agent readiness

Included

Built into the EntityCore™ architecture. No separate charge until agent enquiry volume justifies its own line.

Every engagement begins with the Audit, and every stage is fixed scope and fixed price - there are no day rates. A typical year one lands between £23,500 and £41,500 depending on scope. We will always tell you honestly whether further work makes sense for your situation.

The Team

Who you will be working with

Known Entity.ai is led by two co-founders who combine decades of commercial and brand experience with business analyst, project management and AI expertise.

Helenor Rogers, CEO and Co-Founder of Known Entity.ai

Helenor Rogers

CEO & Co-Founder

Helenor brings over 20 years of strategic marketing experience across global FMCG brands, B2B, professional services and high-consideration sectors, with deep expertise in brand positioning, market research and customer insight. She leads client delivery, the AI Authority Audit workshop, PR partner relationships and the Authority and Evidence Layer.

Connect on LinkedIn
Mike Rogers, CTO and Co-Founder of Known Entity.ai

Mike Rogers

CTO & Co-Founder

Mike combines technical AI expertise with a business analyst background across compliance, facilities management and professional services. Expert in how AI systems crawl, index and cite content. Leads the technical delivery of EntityCore™ and the measurement infrastructure that tracks AI Authority over time.

Connect on LinkedIn
Resources

Latest thinking

Insight, analysis and frameworks on AI Authority, agentic commerce and the future of B2B buying.

White Paper

The Invisible Shortlist

B2B buyers are completing most of their research before they contact a supplier. AI platforms are the starting point. The case for AI Authority as the critical competitive battleground.

Download the white paper → GEO / AEO

How AI bots actually work, and why most businesses get it wrong

A plain-English explanation of what happens when ChatGPT, Claude, Perplexity and Gemini answer a question about your business.

Read the article → Free Tool

AI Readability Checker

Paste your press release, blog post or article and get an instant score on how well AI agents can read, extract and cite your content.

Try it free →
View all resources
Get Started

Get a free 5-minute AI authority check

Curious where you stand? Send us your company name and we will run you through ChatGPT, Perplexity and Claude before your first call. No obligation, no hard sell, just an honest picture of what AI currently says about you.

The full AI Authority Audit is the formal starting point, but we are always happy to have an initial conversation first. In many cases that quick check is enough to tell you whether this matters for your business.

Book a CallSchedule a conversation with Helenor hello@knownentity.aiEmail us directly WhatsApp+44 7411 934700

Request your free AI authority check

Tell us your company name and we will send you a quick snapshot of what AI currently says about you.